the beauty of positive impact

Our Vision

We believe that everyone deserves healthy, effective beauty products and services that are good for us, animals and the planet.


Delivering beauty clarity through education, inspiration, and tried and tested product knowledge, we aim to break through the noise for professionals, businesses, and consumers alike about all the benefits conscious beauty delivers.


Always be inspiring, through:

Creativity, integrity, transparency, passion, and social & environmental responsibility.

Stay ahead of the curve. 

Remain conscious.

Founding members

It’s time to think differently if we want to see the beauty the future has to offer.