The CBU January Round-up

January's focus was all about ethics and activism. Read our round-up and lessons of the month.


A Snapshot

In short, lots has happened in the first month of 2021.

  • We launched our new membership site and welcomed our first 3 Premium Members, 1 Associate and 19 Friends from around the world.
  • And finally, we launched our monthly Beauty Chats (and used it as an excuse to have a little launch party!)

January's Theme: Ethics + Activism

a cut our of scales on a cork background depicting ethics

January was host to various awareness days, weeks and months – many of which speak to one ethical issue or another. However, most notably for us is Veganuary and Slavery and Human Trafficking Prevention month (US). These two topics are both prevalent in beauty, so we thought that shining a light on ethics – and why they matter, would be an excellent way to set the tone for 2021. 

Our various coverage on the topic provides helpful ways to factor them into our personal lives and professional practices, in an even more conscientious way.

A block and white images of hands connected by a piece of string to depict the relationship between ethics and ethos and beauty supply chains

Ethics: What They Are + Why They Matter

A long read on ethics and ethical issues across the beauty industry. This article explains why ethics and having an ethos matters, and explores human and animal rights issues - and what you can do to avoid them. This is the third post in a series of articles on the subject. Co-written by Khandiz Joni and Lou Dartford.

This content is for Associate Monthly, Friend, Associate Annual, Premium Monthly, Premium Annual, VIP, and Advisor members only.
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Read More »

Lessons from the webinar

We kicked off our monthly themed conversation with a fantastic panel talk on How To Be A Proactive Beauty Activist. As it turns out we’re pretty tapped into the zeitgeist and very much ‘on-trend’ (without even knowing it)! According to a recent report commissioned by BeautystackActivism and self-mastery are set to revolutionise beauty culture in 2021.’

The webinar was initially inspired by conversations we had been having CBU member, Crystabel Riley. Essentially, a proactive beauty activist is one that stands up and champions what you believe in – for the greater good. 

The key takeaways from the webinar were:

  • You don’t have to be laying down your life on the picket lines to be a proactive activist. 
  • Activism has many names: Campaigner, Change-maker, Organiser, Advocate and Activist. Use the term you feel most comfortable with, but do so with integrity.
  • Find and use your purpose to direct your activism. Don’t worry about campaigning for every cause – focus on the ones that matter to you most. 
  • Look for your allies. Change happens bigger, faster, further when we do things together.

You can hear all the other brilliant advice offered by our panellists by watching the recording. Also, watch this Ted Talk, which was recommended by our member, Laura Onea.

Crystabel has very kindly shared with us some of the emails that she has written to brands in the past (and some of their responses), asking them about their policies and practices on various potential ethical issues. It’s important to know that it’s ok to ask these questions, and we have a responsibility to do so. This approach is an effective one if you want to know what a brands stance and practices are on everything from mica to packaging if they are not readily available on their website or social media channels. 

Here’s a round-up of helpful resources and things to consider when crafting your campaigning letter/email to brands:

And remember, the more voices, the stronger and more resilient the clarion call will be. 

Do you have any causes or questions? If so, please reach out to us and your fellow CBU members about campaigns or actions you are working on so we can support each other and create real change, together.

Tools + Resources to be proactive in your cause

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