Setting SMART Goals: The Plan Of Action

As part of our Developing A Sustainable Beauty Practice series, Khandiz breaks down the points she discussed in our recent Masterclass.

As the saying goes “a goal without a plan is just a dream.” So if you, like me, you want to actually achieve the social, environmental and financial goals you’ve set for yourself, you’re going to need a plan of action. 


In our first ever Masterclass: How To Develop a Sustainable Practice as a Beauty Professional, we discussed the difference between sustainable brands and products, and a ‘sustainable’ practice as a freelancer in the beauty space. Despite the growing trend in makeup artists, session stylists and beauty influencers promoting many wonderful green and clean beauty products, simply using them in your practice does not a sustainable artist make. 


If you made it to the end of the class, you would have seen the plan outline. This post – along with the rest of the series that will follow –  is designed to support you on your journey to outline what is sustainable for you and your circumstances. 


If you weren’t able to attend the live session, you can still buy the recording (and engage with us on social media should you have questions. Conscious Beauty Union is a community to share ideas and best practice in this space, after all!).

Consider & Define

How do you currently position yourself as a beauty professional? 


Defining Your USP

Take our quiz!

How do you describe yourself as a beauty professional?

Defining your unique selling point is very important as a freelancer – we learnt about this in our recent Personal Branding webinar. We need to be asking ourselves some hard questions and putting a line in the sand about what we will and won’t compromise on in your personal and professional practice. 

Don’t worry; we’re here to help. Use our poll to define what the most important values are to you – and help yourself become more aware of where you can compromise and still authentically align with your USP.

*this data is anonymous 

Now, ask yourself if the way you promote yourself aligns with the things that really matter to you? If it does… great! If not, perhaps consider a different definition to tell the world about what you do and how you do it.


Setting Your Goals

What’s the big dream for your career? 

My goal as a hair and makeup artist is: to be able to earn enough to keep a roof over my head, food on the table and save a little for a rainy day (or a global pandemic) – let’s say £35 000+ a year, while reducing my CO2e and waste emissions to zero by 2022 – and still be able to fulfil my need to create and remain relevant in the beauty space.

Yours might be; switching out all the products in your kit to organic and not throwing all that money down the drain by 2021.

Whatever the goal is, make sure it’s SMART—Specific, Measurable, Achievable, Relevant, and Time-Bound. But also, make sure it aligns to your values! That’s what makes it a conscious practice.

Now you need to start breaking down your goal into smaller short and medium (defined in relation to the time frame you have allocated in achieving that goal) actions.

S.M.A.R.T Goals Are:

  • Specific

  • Measurable

  • Achievable 

  • Relevant

  • Time-bound

In Conclusion

A sustainable practice is not a quick thing – not if you’re going to do things properly anyway. Of course, there are some quick and easy wins, but if you’re in this for the long-haul, be sure to always be looking ahead so you can plan for it, and look to the past so you can learn from it. 


In part 2 of this six-point plan, we will be going through how to do a kit audit that supports your goals. 

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