The organic beauty original
Lou originally trained in theatrical and special effects make-up at the London College of Fashion, however she soon realised that making people look beautiful was her calling. After many years in the industry, she has worked in all aspects of make-up and is comfortable on any set from moving image to stills. Lou’s make-up style involves clean, beautiful skin with fresh, playful colour.
Having grown up with an interest in natural health, experimenting with natural beauty products in Lou’s professional kit was the next step. As she discovered their potential however, she also found a darker side to the conventional beauty industry. Surrounded by makeup every day, she started to question what she was using. From unsavory ingredients to a careless environmental impact, she realised that these were key elements of many of the products she had in her kit.
It was a decade ago that Lou made a conscious decision to try and make her kit as clean and ethical as it could be. She is an advocate for great skincare, and helping people understand how best to look after their skin. She fundamentally believes it is an essential base to any make-up. She is qualified in Indian Head Massage, Natural Lift Facial Massage, Acupressure Facial Massage and facials, and continues to study. She enjoys bringing the practise into her make-up as well as sharing advice with clients.
Lou has worked with green beauty brands such as The Organic Pharmacy, RMS Beauty, Weleda, Alima Pure and Content Beauty. She has represented the brands themselves, as well as showcasing products both at press and public events. She has taken part in many beauty panel discussions, and given talks and masterclasses on green beauty, most recently working with the Soil Association.
Lou has taught at a make-up academy for the last ten years, teaching up and coming make-up artists.
The beauty press regularly ask Lou for make-up tips and product recommendations. She loves to pass on her new green beauty discoveries and give advice through her own beauty writing too. Lou was Beauty Editor for SIX Magazine and EggMag and has contributed to various magazines and blogs.
She has her own blog too, Lou Dartford Green Beauty where she shares her latest news.