CBU Approved Brand
SAPPHO New Paradigm
The Products We Love
There’s a small range of makeup tools available
Health + Wellbeing
SAPPHO New Paradigm is certified by Ecocert and prioritises low heavy-metal minerals. This certification means they have to adhere to strict guidelines regarding minimum organic percentages and the exclusion of ingredients that are deemed to be unsafe or unsustainable (by Ecocert). Full traceability of all raw materials is also required.
SAPPHO New Paradigm’s products are full of phytonutrients and antioxidants. This is echoed through all their ingredients surpassing the safe score at 2 and under on the EWG Skin Deep Cosmetics Database.
SAPPHO New Paradigm is dedicated to running an ethical business.
The mica they source comes from suppliers that are members of the Responsible Mica Initiative. This means the mica is responsibly managed and the supply chain audited regularly.
They have strong charitable ties with a number of different organisations. These include the Native Urban Youth Association and The Eastside Culture Crawl. Both these charities are locally-based in Canada, and are focused on the healing and empowering people through art. They also have a charitable connection with the Breast Cancer Fund.
Their current complexion line, which includes liquid foundations (14), concealers (4) and CC Creams (5), has a good range of shades. Their marketing fully supports a diverse group of people wearing SAPPHO New Paradigm cosmetics. They are also actively supportive of LGBTQ+ communities.
Some of their packaging includes universal design principles and is suitable for people with varying degrees of blindness – in particular their palettes.
Packaging, Practices + Policies
SAPPHO New Paradigm is thorough in how they incorporate sustainable practices throughout their business.
They produce and formulate all their products in Canada. Their manufacturing operates a zero carbon footprint facility.
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