CBU Approved Brand

SAPPHO New Paradigm

Sappho New Paradigm Logo

Luxury vegan makeup line made with certified organic ingredients and sustainably packaged.

Best For

Product Range


Known For

The Products We Love


Liquid foundations 

Cream concealers


Eye shadows

Setting powder


There’s a small range of makeup tools available

sustainability education for beauty professionals

SKin Health

Health + Wellbeing

SAPPHO New Paradigm is certified by Ecocert and prioritises low heavy-metal minerals. This certification means they have to adhere to strict guidelines regarding minimum organic percentages and the exclusion of ingredients that are deemed to be unsafe or unsustainable (by Ecocert). Full traceability of all raw materials is also required.

SAPPHO New Paradigm’s products are full of phytonutrients and antioxidants. This is echoed through all their ingredients surpassing the safe score at 2 and under on the EWG Skin Deep Cosmetics Database.

Brand values


SAPPHO New Paradigm is dedicated to running an ethical business. 

Their ongoing commitment to prioritising animal welfare is upheld  by their Vegan Society and PeTA cruelty-free certifications.

The mica they source comes from suppliers that are members of the Responsible Mica Initiative. This means the mica is responsibly managed and the supply chain audited regularly.

They have strong charitable ties with a number of different organisations. These include the Native Urban Youth Association and The Eastside Culture Crawl. Both these charities are locally-based in Canada, and are focused on the healing and empowering people through art. They also have a charitable connection with the Breast Cancer Fund.

Their current complexion line, which includes liquid foundations (14), concealers (4) and CC Creams (5), has a good range of shades. Their marketing fully supports a diverse group of people wearing SAPPHO New Paradigm cosmetics. They are also actively supportive of LGBTQ+ communities.

Some of their packaging includes universal design principles and is suitable for people with varying degrees of  blindness – in particular their palettes.

sustainability education for beauty professionals
Sustainable Beauty Education

Packaging, Practices + Policies


SAPPHO New Paradigm is thorough in how they incorporate sustainable practices throughout their business.

They produce and formulate all their products in Canada. Their manufacturing operates a zero carbon footprint facility.

Their product packaging is made from recyclable glass and metal. The paper they use is non-laminated, therefore easier to recycle.




Learn more about how we assign the above information, and what it means in relation to your choice in using this brand in our FAQ section.

If you have information that disputes this information or would like to contribute to the directory, please get in touch on hello@consciousbeautyunion.com

Disclaimer: While Conscious Beauty Union makes every effort to ensure the accuracy of the information we provide to benefit our members, it does not guarantee the validity of the information.


CBU Tools

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