CBU Approved Brand


Hiro Natural Cosmetics Logo

High Performance, natural cosmetics with very high organic percentages. Cruelty-free, non-GMO, gluten-free & vegan.

Best For

Product Range



Known For

The Products We Love



Pressed + Loose Eyeshadows


Liquid Lip Paint

Eye Pencils

Liquid foundation


A small range of tools are available

sustainability education for beauty professionals

Skin Health

Health + Wellbeing

Hiro Cosmetics do not contain alcohol, talc, oil, additives, fillers and dyes.  There are no synthetic preservatives or nano-particles in their products.

They ensure that their ingredients are hypoallergenic, anti-inflammatory and have anti-oxidant properties so their makeup is suitable for allergy-prone skin types.

Hiro state they only use natural ingredients. 

They do not carry any certifications for this category.

Brand values


Hiro states they ethically source the majority of their mica from the USA. For the mica Hiro sources from India, they require their vendors to adhere to NRSC (Natural Resources Stewardship Circle) guidelines.

The NRSC guarantees that the Indian mica is properly audited and ethically sourced from gated mines. They also ensure that child labour in these mines is forbidden. 

They state that they are vegan and cruelty-free, however, to not have any certifications for either category.

Hiro’s current concealer (6),  liquid foundation (9), and mineral foundation range are limited and does not yet include a sufficient range for the darkest skin tones or disability-friendly packaging. However, their marketing does support a diverse group of people wearing Hiro’s products.

sustainability education for beauty professionals
Sustainable Beauty Education

Packaging, Practices + Policies


At present, Hiro does not hold any certifications for this category.




Learn more about how we assign the above information, and what it means in relation to your choice in using this brand in our FAQ section.

If you have information that disputes this information or would like to contribute to the directory, please get in touch on hello@consciousbeautyunion.com

Disclaimer: While Conscious Beauty Union makes every effort to ensure the accuracy of the information we provide to benefit our members, it does not guarantee the validity of the information.


CBU Tools

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