CBU Approved Brand

Alima Pure

Alima Pure is a natural cosmetics brand from Oregon, USA. They make their products with clean, non-toxic ingredients, that are designed for everyone.

John Doe

Best For

Product Range

PRICE RANGE

Known For

The Products We Love

Makeup

They have a large range of colour cosmetics.

Tools

They have a good range of makeup application tools.

Skincare

N/A

Personal Care

N/A

sustainability education for beauty professionals

Clean + Green Beauty

Health + Wellbeing

Their products are free of PARABENS, SULPAHTES, PHTHALATES, DIMETHICONE, PETROLEUM, TALCK, BISMUTH OXYCHLORIDE, and NANOPARTICLES.

This brand has no certifications for this category.

Brand values

Ethics

They state to be the first colour cosmetics company to have become a B Corp. This shows their commitment to prioritising the safety and well-being of the earth and its inhabitants matters above all else.

They are a member of ‘1% for the Planet’, meaning they donate 1% of their annual gross revenue (sales, not profit) to grassroots environmental organisations dedicated to protecting our planet.

Although they claim to not participate in any animal testing, there’s currently any certifications  specifically against animal testing.

sustainability education for beauty professionals
Sustainable Beauty Education

Packaging, Practices + Policies

Sustainability

The delivery packaging is crafted from eco-friendly soy-based inks and 100% post-consumer recycled paper.

They also participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal in the manufacturing of their products.

They believe running their business carbon free, therefore they have been carbon neutral since 2008 by offsetting 100% of their corporate carbon emissions through Carbon Fund.

Packaging

*Although the outer delivery packaging complies with this checklist, it is unclear how recyclable the product packaging is.

Practice

Policies

Learn more about the Carbon Fund

If you have information that disputes this information or would like to contribute to the directory, please get in touch on hello@consciousbeautyunion.com

Disclaimer: While Conscious Beauty Union makes every effort to ensure the accuracy of the information we provide to benefit our member, it does not guarantee the validity of the information.

Resources

CBU Tools

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