CBU Approved Brand


AiNSEL is a digital beauty brand that makes cruelty-free and sustainable beauty garments for everyday life. They aim to break down the barriers between art, beauty & e-commerce.

John Doe

Best For

Product Range


£ £

Known For

The Products We Love

They have a great colour range of matte lipsticks.

sustainability education for beauty professionals

Clean + Green Beauty

Health + Wellbeing

They claim to have no parabens or synthetic preservatives in their lipstick and state they only use food grade pigments.

This brand has no certifications for this category.

Brand values


This brand is good for artists who prioritise a cruelty free and vegan practice.

This brand has no certifications for this category.

sustainability education for beauty professionals
Sustainable Beauty Education

Packaging, Practices & Policies


All AiNSEL lipsticks have been created in small batches using sustainable handcrafted techniques.

The delivery packaging is reusable and recyclable. However the lipstick bullet is made from acrylic, which although some types of acrylics are recyclable, there’s no information on their website on the type they use, and how to recycle it.

This brand has no certifications for this category.




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Disclaimer: While Conscious Beauty Union makes every effort to ensure the accuracy of the information we provide to benefit our member, it does not guarantee the validity of the information.


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