Vision, Mission + Values

About Us

Learn about what we stand for, who we are, when we started and where we hope to go.

Our Vision

A global beauty industry in which all beauty professionals practice in a socially and environmentally responsible way – ensuring financial, physical and mental wellbeing for all of us. 

Our Mission

Supporting beauty professionals to develop a sustainable practice through ongoing education in sustainability, ethics and health and wellbeing – for us, our clients and the Planet.

Our Values





Conscious Beauty Union, or CBU as we often refer to ourselves, is an informal* education platform helping beauty professionals develop a sustainable practice.

CBU was originally founded by five leading conscious beauty experts in late 2018. Originally, we were just a small group of like-minded artists that wanted to work together to effect change in our industry, rather than working as adversaries. 

Conscious Beauty Union is a coming together; a unification.

Individually, each of our founding members has been practising and prioritising conscious beauty for nearly a decade, and collectively we have more than 80 years experience as professional hair & makeup artists.

For us, conscious beauty means a considered and considerate beauty practice that addresses ethics, health & wellbeing and holistic sustainability. It’s a way of living and working that hones our creativity, honours Mother Earth and all her inhabitants, and prioritises products filled with skin-loving ingredients – ensuring our craft (and the industry we love) can continue well into the future.

*We have lofty ambitions to offer accredited courses in the future, so watch this space!

Khandiz Joni

Khandiz is our qualified in-house sustainability expert. She has worked as a hair + makeup artist across film, advertising, fashion and beauty for two decades. Her focus is on environmental + social impact.

Lou Dartford

Lou is a sought after makeup artist for fashion, beauty + music. She was the earliest adopter of ‘green beauty’ in the UK and a regular expert for events, panels and articles. She also teaches at a makeup academy.

Tahira Herold

Tahira Herold Founding Member of Conscious Beauty Union

Tahira is a highly experienced film and red carpet hair + makeup artist. She is also a Conscious Lifestyle + Beauty Influencer, prioritising healthy, eco-friendly products for beauty-lovers of all ages. 


How We run our business

CBU was found on the principles of sustainability, ethics and transparency. So, naturally, we want to echo these standards in the way we run our business. This isn’t about perfectionism –  but sustained growth.  


An inclusive space for our members

We believe that beauty should be inclusive. That includes access to education and beauty clarity for our community and members with learning disabilities, hearing impairments or members with visual impairment. 


Experts From Other Industries

We want CBU to a truly inspiring and inspired space for our community. We know that to achieve this – and uphold our values –  we need to seek counsel from others outside and outside of our beauty bubble.

©[2019 - 2021] Conscious Beauty Union | Website design by Vujà Dé Creative 


We're not around right now. But you can send us an email and we'll get back to you, asap.


Log in with your credentials


Forgot your details?

Create Account

Skip to content